Edhat Staff
It’s estimated that Americans are expected to spend $19.6 billion on Valentine’s Day, which is up from $18.2 billion last year, according to the National Retail Federation (NRF).
The average spend for this day of love is $143.56 and 55 percent of the population is celebrating this year, an increase from last year’s $136.57, according to NRF’s annual survey conducted by Prosper Insights & Analytics.
The five most common items purchased for the holiday and their average prices are:
- A box of chocolates ($15.11)
- Diamond earrings ($323.26)
- A dozen roses ($41.66)
- Dinner for two ($80.46)
- A bottle of champagne ($51.54)
However, a new report is suggesting that Millennials and Gen Z’ers may be more focused on the pets in their lives than their special humans.
Millennials now account for more than a third of all pet owners in the United States, more than any other generation. For Valentine’s Day this year, a quarter of those under the age of 35 plan to buy gifts for their pets, outspending older shoppers, according to a study by the American Pet Products Association.
However you plan on spending the day, we hope it’s filled with love.
