Local Business Provides a Sophisticated Marijuana Option

By Jason Hassanieh, Edhat Staff

Santa Barbara resident, Adrian Sedlin, started a boutique marijuana growing company that aims to target a different demographic and a higher standard.

Local residents looking for marijuana, whether medicinal or recreational, haven’t had too many options in the past. They either had to locate an available dealer or grower in the area, most of which operated illegally. Or in more recent years, pay a visit to weedmaps, a composite website outlining locations and menus for nearby dispensaries. The only problem with these options is oftentimes they leave the consumer with inconsistent product qualities and “highs” that are uncharacteristic of certain strains of marijuana. Additionally, they allow for complete unintelligibility when it comes to the growing techniques used, not to mention the levels of pesticides, microbials, and other chemicals in the product.

Canndescent seeks to eliminate these obscurities, boasting superior flower quality, sound and consistent cultivation practices, and a new standard of transparency. Their goal is to eliminate the inherent disconnection between customers and growers, and to humanize and democratize cannabis, making the shopping experience more approachable, straightforward, and intuitive.

Sedlin founded the company and aims to provide a more sophisticated platform for marijuana consumers. He plans on using his micro growing operation, located in Desert Hot Springs, to provide consistent, high-quality bud to customers that will keep them both happy and informed.

In this process, Sedlin has abandoned the well-known cannabis strains that we all know and love, including Blue Dream, Girl Scout Cookies, Sour Diesel, OG Kush, and Grandaddy Purps. Instead, his company curated flowers with names like Calm No. 101 and Charge no. 508. The website advertises five categories of cannabis, with names based on emotional states: Calm, Cruise, Create, Connect, and Charge.

“If you can answer the simple question, ‘How do I want to feel,’ you can enjoy The Art of Flower,” Canndescent states on their website.

Sedlin chose Desert Hot Springs because medical dispensaries are still prohibited in unincorporated areas of Santa Barbara County, even though California voters approved the well known Adult Use of Marijuana Act (Proposition 64), back in November of 2016.

Most Californians forget that Prop 64’s success only means that adults over the age of 21 can possess and use cannabis. This benefit does not extend to growing operations, and the commercial cultivation of medical cannabis is still prohibited in Santa Barbara County. However, Prop 64 does allow individuals to grow their own supply of marijuana as long as it is in a private space that does not exceed 100 square feet.

As a result, Sedlin is using preexisting weed dispensaries in the county to sell his Canndescent strains.

The fact remains, however, that marijuana is still an illegal substance under federal law, which means that the federal government can crack down on cannabis operators even if they fully comply with state laws. By the time Prop 64 passed, the federal government had assumed a hands-off approach on the matter, but things might be a little different under the new administration.