Best Super Bowl Commercials of 2024

Millions tuned in to the highly anticipated Super Bowl LVIII on Sunday, February 11, not just for the thrilling game, but also for the legendary commercials that have become an integral part of the Super Bowl experience.

As always, advertisers spared no expense to captivate audiences, displaying creativity, humor, and emotional storytelling.

Here, we present a roundup of the best Super Bowl commercials of 2024 that left viewers talking long after the final touchdown was scored compiled by USA Today Ad Meter:

10. Doritos Dinamita: “Dina & Mita”

Doritos’ Super Bowl commercial, “Dina & Mita,” featured actresses Jenna Ortega and Danny Ramirez and introduced two unlikely heroes, Dina and Mita, played by actresses Patricia Mauceri and Olivia Negron.

9. Verizon: “Can’t B Broken”

Verizon’s Super Bowl commercial, “Can’t B Broken,” featured superstar Beyonce and celebrated the power of resilience and determination.

8. Budweiser: “Old School Delivery”

Budweiser’s Super Bowl commercial, “Old School Delivery,” brought back the iconic Clydesdales for a nostalgic trip down memory lane.

7. BMW: “Talkin’ Like Walken”

BMW’s humorous commercial, “Talkin’ Like Walken,” starred Christopher Walken and showcased the BMW X7’s voice-activated technology.

6. Dove: “Hard Knocks: A Dove Super Bowl Film”

Dove’s Super Bowl commercial, “Hard Knocks: A Dove Super Bowl Film,” delivered a powerful message about body confidence and female empowerment. The commercial featured female football players sharing their stories and inspiring others to embrace their strength and celebrate their bodies.

5. NFL: “Born to Play”

The NFL’s Super Bowl commercial “Born to Play” earned a spot in the top 5 for the second straight year. The spot features a boy from Ghana who dreams of playing football and inspires others to do the same. The commercial’s inspiring message and the NFL’s dedication to diversity and inclusion resonated with viewers nationwide.

4. Uber Eats: “Worth Remembering”

Uber Eats’ Super Bowl commercial, “Worth Remembering,” made viewers laugh with its clever combination of modern and nostalgic pop culture references. The commercial featured celebrities like Jennifer Aniston, David Schwimmer, and David and Victoria Beckham, as well as musician Jelly Roll.

3. Kia: “Perfect 10 | The Kia EV9”

Kia’s commercial took viewers on a heartwarming journey that showcased the company’s latest electric car, the Kia EV9. The spot features a young girl who makes a series of paper cranes, each one representing a vehicle the EV9 outperforms.

2. Dunkin’: “The DunKings”

Dunkin’ Donuts brought humor and star power to their 2024 Super Bowl commercial with their spot “The DunKings.” The commercial features Oscar winner Ben Affleck and football legend Tom Brady, as well as actor Matt Damon, in a hilarious parody of the music industry.

1. State Farm: “Like a Good Neighbaaa”

State Farm’s commercial, which features Arnold Schwarzenegger and Danny DeVito gained a lot of buzz.. The humorous spot showcases the two actors as unlikely neighbors and agents who come to the rescue when things go wrong for their customers. The commercial’s catchy jingle “Like a Good Neighbaaa” has been on viewers’ minds long after the Super Bowl aired.

While the game itself keeps fans on the edge of their seats, the commercials during the Super Bowl have become an eagerly anticipated event in their own right. Year after year, advertisers raise the bar with their creativity and storytelling, ensuring that the Super Bowl remains an exciting platform for brands to showcase their products and leave a lasting impression.