Edhat Staff
Compare to last year, 28% of Americans are expected to spend less this holiday season. According to WalletHub‘s report, 35% of items offer no savings compared with their pre-Black Friday prices, a sharp increase compared to last year’s 27%.
To find out whether shoppers are really getting the best deals, WalletHub compared the “Pre-Black Friday Price” against the actual Black Friday price of a broad selection of items. In doing so, WalletHub identified the offers that are truly worth the hassle of partaking in the year’s biggest shopping craze.
Best & Worst Product Categories
Percentages were calculated based on only the items in each category that matched offers posted on Amazon.com prior to Black Friday.
In-Depth Look at Best Black Friday Items
Best Clothing Deal – Sperry® Intrepid Boat Shoes at Belk
The best Black Friday clothing deal of 2023 is a pair of Sperry® Intrepid Boat Shoes sold at Belk, going from a pre-Black Friday price of $129.99 all the way down to $24.99, for a savings of $105 (80.8% off). You might not be able to wear them until summer, but you get a huge deal in the offseason!
Best Consumer Packaged Goods Deal – 1.7 Oz. Clinique Moisture Surge™ 100H Auto-Replenishing Hydrator Moisturizer at Belk
The best Black Friday deal for consumer packaged goods is this normally-expensive moisturizer from Clinique. It typically retails for $119.99 for a 1.7 ounce bottle but is marked down to $32.20 for Black Friday, offering $87.79 in savings (73.2% off). If you’ve ever wanted to try out luxury skincare without breaking the bank, this is a good opportunity.
Best Appliance Deal – Insignia™ – 21 Cu. Ft. Garage Ready Convertible Upright Freezer (White) at Best Buy
Freezers are normally very costly, with this one going for $1,199.99 under normal conditions. But if you swing by Best Buy on Black Friday, you’ll be able to snag it for $749.99, saving yourself a cool $450 (37.5% off).
Best Consumer Electronics Deal – Night Owl – 10 Channel 6 Camera Wireless 2K 1TB NVR Security System (White) at Best Buy
Ensuring safety in your home is priceless, but it gets a lot cheaper on Black Friday. This security system that’s normally $579.99 will be on sale at Best Buy for $399.99, which is $180 off (31% savings).
Best Computer or Phone Deal – Inspiron 27 All-in-One, 13th Gen Intel® Core™ i7-1355U from Dell
Many people wait for Black Friday deals to pick up a new computer, and you can get this PC for $1,299.99 instead of the usual price of $1,629 at Dell. That saves you $329.01 (20.2%) on a computer with Windows 11, 32 gigs of RAM and a 1 terabyte solid state drive.
Best Furniture Deal – Osaki OS-4D Pro Maestro Massage Chair (Ivory) from Costco
You’ll need a Costco membership to pick this item up, but if you’re in the market for a fancy massage chair, joining might be worth it. You can get this item for $4,999.99, compared to the normal price of $8,999. That saves you $3,999.01 (44.4%).
Share of Good Deals by Retailer
Below is a comparison of retailers according to the percentage of “good” deals they offer — that is, compared with the same products from Amazon.com. If the price offered by retailers is lower than the price on Amazon.com, this was considered a good deal, with the opposite representing a bad deal. Please note that complete data were not available for some items and therefore were excluded from our analysis.
