New Virtual Shop Local Market

Women’s Economic Ventures (WEV) annual Celebration of Small Business is launching a Virtual Shop Local Market to safely bring shoppers to local small businesses this holiday season. The marketplace will feature more than 50 local, women-owned and minority-owned small businesses who are part of the WEV community.   The 26-day, dynamic online shopping portal will be open online from November 17 – December 13 and can be accessed by visiting WEV’s website at www.wevonline.org .

Holiday shopping this year is expected to start earlier, generate more online purchasing activity, and focus on non-traditional gifts for home, health, and beauty.  WEV CEO Kathy Odell says, “Small business owners in Santa Barbara and Ventura counties need our community’s support this holiday season more than ever because Q4 sales may determine which of our favorite local shops will survive into the new year.”

Support from WEV sponsors, including LinkedIn, have also been key to the local business economy. Joey Zumaya, Public Sector Manager at LinkedIn said, “LinkedIn believes that helping create economic opportunity for local business makes us all stronger. We applaud WEV’s ability to educate, empower and elevate small business owners in our community.”

Local businesswoman Caleigh Hernandez, Founder of RoHo, is participating in WEV’s Virtual Shop Local Market and says, “Shopping small and locally is so important, this year especially. Consumers can buy unique, handmade and intentional gifts that support a community.”  Her passion for social change on the African continent led her to develop RoHo, offering one-of-a-kind Kenyan beaded leather sandals, bags, African beaded jewelry, Binga Baskets, and home goods.  Through her partnership with artisan groups across Kenya, RoHo creates consistent, fair paying work for their artisans, most of whom are women. “We are grateful for our WEV community who has showed up and continues to support us during this challenging time,” added Hernandez.