NAWBO Santa Barbara Education Series: Common Challenges Entrepreneurs Face

So you’re stuck in a rut – uncertain why you have few return clients, struggling to grow your revenue, unsure what your revenue actually is, slogging through day-to-day without thinking about next year (or even next month). These situations are all too common for small business owners, and they can create real barriers to the success of a business. Lisa Champagne-Minyard will cover the following topics:

You’re Not Alone – Small business ownership can feel isolating, but many of the challenges entrepreneurs face are quite common. Growing your network gives you a supportive community AND helps you to avoid reinventing the wheel.
Back to Basics – You’ve launched, you’re in business, and you feel like you’re spinning your wheels but not getting anywhere. Those things that we call basics are necessities – if the chain’s not on, that bike’s going nowhere; and if you’ve lost sight of the fundamentals, your business could stagnate. To get moving again, focus on the basics.
Aim Higher – Get to know your business with fundamentals (market research, tracking sales, tracking financials) and get clear on your WHY. Know where you are so that you can aim higher!