Innovation Strategy – When Failure is NOT an Option

72% of all new products & service fail to live up to expectations (Simon-Kucher & Partners research study). But it doesn’t have to be that way.

Innovation is the process of devising products and services that address unmet customer needs. The goal of innovation, therefore, is first recognize your customer’s unmet needs, and follow with products and services that get a job done better and more cheaply than competing solutions.

This talk provides an overview of how entrepreneurs and companies can avoid falling victim to product and company failure by establishing a long and healthy view of the customer and continuously satisfying their needs with an effective innovation strategy.

Gary Baker is a respected innovation thought-leader with 21 years guiding digital transformation, product development and innovation strategy for Global 1000 companies, startups and established mid­-sized companies.

As one of the founding members of IBM iX (formerly IBM Interactive Media), Gary helped define the digital consulting practice by providing IBM’s top clients with customer-­centric digital strategies and product solutions that extend across the digital ecosystem

An Executive-level management consultant and three-­time startup founder, Gary has been helping executives and startups across multiple industries solve complex business challenges by defining and delivering products, services, and solutions generating over $100M in revenue.