HOPR Bikes (contributed photo)
By edhat staff
The HOPR Bike Share company has ended its contract with UC Santa Barbara and plans to leave by spring break, reports The Daily Nexus.
UC Santa Barbara announced in the Fall of 2018 that it launched a bike-share program with HOPR with a total of 1,200 bicycles in circulation on campus and throughout Isla Vista. A promotional video was sent through social media channels as the university lauded the program for increased sustainability helping to achieve their goal of 100% alternative transportation by students.
“The main challenge was economic, ridership revenue is not enough to pay the bills. This is true for most transit modes,” said Chelsea Davidoff of HOPR to The Daily Nexus. HOPR was expected to secure a sponsor to subsidize its costs but was not able to make a deal.
HOPR costs $2.50 per ride for every 30 minutes or a $25 monthly pass that includes 30 minutes of daily ride time with $0.25 per minute thereafter.
UCSB’s Transportation Alternatives Program (T.A.P.) plans to replace HOPR’s with a similar company, BCycle, that offers a variety of bikes including electric options.
There’s no date of when the new service will be operational on campus.
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College kids are NOT going to pay to ride bikes as they proved at UCSB.
It is hard being green.
Scooters were the problem. The bikes would have been a success, but the scooters edged them out.
Nobody is going to give up driving their own car so they can travel where they want when they want. Anyone who says otherwise is a liar. They may scold you and tell you to give up your car, but no way they’re giving up theirs. Freedom, baby, freedom.
Yup. Bernie supporters always looking for that “free” stuff.
Is this an example of generation free stuff not wanting to pay for anything?