Edhat Reader
By Joan Albion
Downtown areas are the heart and soul of any city, offering a vibrant atmosphere and numerous economic opportunities. However, the decline of main streets like State Street in Santa Barbara raises concerns about the future of these areas.
In order to revitalize downtown and attract small businesses, it is essential that landlords lower rents. Additionally, keeping State Street a pedestrian and bicycle only street will not only benefit the environment but also enhance the overall appeal of our town.
One of the most significant challenges faced by small businesses in downtown areas is the soaring rental prices. Edhat has reported several small local businesses have closed their doors this year citing rental increases.
As evidenced by the decline of the Third Street Promenade in Santa Monica, high rents have driven out local mom-and-pop stores in favor of national retail chains. According to a recent SF Gate article, as the promenade grew in popularity, national retailers were able to pay higher rents, leading to the displacement of small businesses. Santa Barbara must learn from this example and take proactive measures to support local entrepreneurs.
By lowering rents, landlords can create a more favorable environment for small businesses to thrive. Affordable rents will encourage innovation, creativity, and diversity among vendors on State Street. This, in turn, will attract a wider range of consumers seeking unique and locally sourced products, resulting in increased foot traffic and economic growth.
Maintaining State Street as a bicycle and pedestrian-only street, not only improves the overall aesthetic appeal but also creates a safer and more enjoyable experience for visitors. It allows people to explore, dine, and shop without the noise and pollution associated with vehicle traffic.
Retaining State Street as a pedestrian-only area aligns with our town’s commitment to sustainability. By discouraging car usage, we can reduce carbon emissions, promote alternative transportation methods such, and ultimately contribute to a healthier and greener environment.
The SF Gate article highlights the similar decline experienced by the Third Street Promenade in Santa Monica. Just like State Street, the promenade was once a vibrant and sought-after destination. However, a combination of factors, including high rental prices and the influx of national chains displacing local businesses, contributed to its downfall.
In Downtown Santa Monica, the overall vacancy rate is about 25%. In a recent article, State Street has a 14.86% vacancy rate from Gutierrez to Sola streets.
Santa Barbara must learn from the mistakes made in Santa Monica, there is still time to turn this ship around. By lowering rents and providing opportunities for small businesses to thrive, we can prevent the homogenization of our downtown area. The decline of Third Street Promenade serves as a cautionary tale, reminding us of the importance of maintaining a balance between well-known brands and local establishments to preserve the charm and character of our town.
I urge landlords to lower their rents and for the City of Santa Barbara to take action now. The decline of the Third Street Promenade demonstrates the negative consequences of high rental prices and the displacement of local establishments.
