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In today’s digital landscape professional certification is the key to a long and fruitful career. It provides professionals with the industry-aligned skills and knowledge needed to succeed in an increasingly competitive job market.
In the future, 70% of those in the US alone1 believe it will be more important to earn a degree or professional certificate to get a good job. In today and indeed tomorrow’s world, professional certification will ensure longevity, relevance, and commercial success – priceless to anyone looking to kickstart or advance their career.
Demonstrate expertise:
60% of employers use certification to confirm subject matter expertise when hiring.
Increase earning potential:
Those with professional credentials (certifications) can receive starting salaries up to 10% above the market average.
Become the most credible version of yourself:
Many professionals see certification as a superior to alternative credentials and the vast majority of today’s big employers agree.
Boost productivity:
Certified professionals are seen as 90% more productive and 60% more efficient compared to those without.
Demonstrate ambition:
67% of employers use certifications to measure a candidate’s willingness to work hard and meet a goal.
Enjoy maximum Return on Investment:
Professionals attribute a personal ROI of 253% and an organizational ROI of 216% to professional certification.
Enhance performance:
Professional certification is seen as the best performing credential in many different dimensions such as learning, career advancement and value.
Ensure career progression:
90% of employers agree that certified individuals are more likely to gain promotion than those without, while 89% feel they perform better than noncertified staff in similar roles.
Align skills with industry needs:
A certification reassures companies that they can rely on a staff member’s ability to meet industry benchmarks and produce work of a higher and more consistent quality.
Demonstrate a willingness to learn:
Professional certification shows potential and current employers a proactivity and motivation to learn and gain new knowledge.
Earn transferable qualifications:
Earning a certification recognized from industry to industry, as well as from country to country will give professionals the option to move roles and progress careers.
Representing 22.5% of the world economy, digital technologies have an undeniable impact on commerce and society. As a huge driver of the global economy, an industryaligned professional certification is crucial to succeeding in our digital world.
Learn more about our Digital Marketing Certificate.
